Market recon for founders

Every bad expansion starts with “I think there’s demand.”

Before you sign a lease or commit capital — Tevo Recon scans five platforms for real demand signals, competitive gaps, and audience behavior. In 3–5 days, you’ll know whether to go, watch, or walk away.

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5
Platforms scanned
15+
Evidence sources per report
3–5
Business days to deliver
3
Evidence cards + risk matrix

Market recon delivered
in days, not months

We scan five platforms for demand signals, competitive patterns, and audience behavior — then deliver a Recon Report with a clear decision posture: proceed, validate further, or walk away.

Signal over noise

We pull real comments, trends, and competitor data — then surface only what matters for your decision.

Before you spend big

Get an external reality check before committing headcount, capital, or a lease.

Evidence, not opinion

Every insight traces back to a source. We show the data. You make the call.

From question to Recon Report
in four steps

No onboarding. No subscription. Tell us what you're exploring and we'll run the recon.

01

Tell us your direction

Share the concept, city, and audience you're considering. A 5-minute form — or a quick call if you prefer.

02

We scan 5 platforms

Our system pulls real comments, trends, competitor data, and audience sentiment from YouTube, TikTok, Instagram, Google Trends, and Google Places.

03

AI cross-references the evidence

Signals are analyzed across platforms, scored for consistency, and synthesized into behavior scenarios and pain points.

04

You get a clear report

A structured Recon Report with a Support Band, evidence cards, risk matrix, and a clear decision posture — delivered in 3–5 business days.

This is what your Recon Report looks like

Pulled from a real Tevo Recon on pet-friendly café dining in Singapore.

Support Score
Signal Strength0.78
Cross-Platform Consistency0.72
Language Convergence0.75

Decision Posture

Prioritize for Validation
Lead Demand Signal

Indoor A/C pet seating is the #1 demand driver

Multiple TikTok creators and Google reviewers highlight indoor air-conditioned pet seating as the key differentiator. Climate is a structural constraint — outdoor-only seating is actively rejected.

TikTokGoogle MapsInstagram
Risk Matrix (Excerpt)
  • SFA licensing may restrict indoor pet seating.
  • Central-area rents may compress unit economics.
  • Repeat-visit frequency may be lower than assumed.
Competitive Layer (Excerpt)
Plain MeredithActiveExpanding
OMD Café & BarActiveSupporting
Wooftopia Pet CaféClosedRecent 12M
View Full Sample Report

You have a decision to make.
We give you the evidence.

Tevo Recon is built for operators who need to move fast but can't afford to move blind.

Expanding Founders

"Should we open in Manchester or Bristol?" Get signal before you sign a lease.

Multi-location Operators

"Which city next?" Compare market pull across locations with real data.

Concept Testers

"Does anyone actually want this?" Validate a new format or audience before launch.

Four lenses. One clear picture.

Every Recon Report answers the same four questions — each backed by real data, not assumptions.

01

Do people actually want this?

User Need Signals

We look for organic demand — real people expressing the need, habit, or frustration your concept depends on. Not surveys. Not focus groups. Unprompted behavior.

"We need more aircon restaurants and cafes in Singapore as its too hot outdoors for our furkids."

TikTok comment, unprompted user voice

02

What are the pain points with current options?

Substitute Friction

We map what people use today and where those options fall short — outdoor-only seating, novelty cafés with entry fees, geographically distant venues.

Entry fees ($20–$28/pax) make repeat visits to existing pet cafés expensive

Cross-platform analysis of competitor friction

03

Who is already in the market?

Competitive & Adjacent Layer

We track direct competitors, adjacent players, and closed venues — who is growing, who is struggling, and where the gaps are.

"Closed down already. I liked it there." — Wooftopia review

Google Places, supply contraction signal

04

Should you proceed, watch, or walk away?

Support Band & Decision Posture

We synthesize all evidence into a Support Band (Weak → Strong), a Risk Matrix, and a clear Decision Posture with a recommended next step.

Support Band: Strong → Decision Posture: Prioritize for Validation

Final assessment from the Recon Report

Early pilot feedback

Operators who moved with evidence

From our first cohort of Recon Report users.

We were about to sign a lease in Bristol. The Recon Report showed demand was 3x stronger in Manchester for our concept. Saved us from a costly mistake.

F&B founder

London, UK

I used to spend weeks Googling and guessing. Tevo gave me a structured evidence pack in 4 days that I could actually show my investors.

Head of Expansion

Multi-site coffee chain, Southeast Asia

The hypothesis validation alone was worth it. Two of our three assumptions were wrong — better to find out at $490 than at $200K.

Wellness studio co-founder

Dubai, UAE

Mini case study

Problem

A pet-friendly café chain wanted to enter Singapore but had no data on local demand or competitor landscape.

Action

Tevo Recon analysed 5 platforms, surfaced 140+ organic signals, and mapped 12 existing competitors — including 3 that had recently closed.

Outcome

The report identified a strong demand gap in the east side, and the founder signed a lease within 2 weeks of receiving the report.

How Tevo Recon compares

The speed of DIY research with the rigour of a consultancy — at a fraction of the cost.

Cost

Tevo Recon

From $490

Traditional consultancy

$5,000–25,000+

DIY research

Free (but costs time)

Turnaround

Tevo Recon

3–5 days

Traditional consultancy

4–8 weeks

DIY research

Weeks to months

Data sources

Tevo Recon

5 platforms, real-time

Traditional consultancy

Surveys & interviews

DIY research

Google + gut feeling

Deliverable

Tevo Recon

Structured report + decision posture

Traditional consultancy

PPT / PDF deck

DIY research

Notes & bookmarks

Objectivity

Tevo Recon

Data-driven, no bias

Traditional consultancy

Analyst interpretation

DIY research

Confirmation bias risk

Pick the depth that fits your decision

Every option delivers a report backed by real data. The difference is how deep we go.

Most popular

Recon Report

$490per report

"Should we actually do this?" Full evidence pack for a real entry decision.

  • 1 city or market
  • 1 concept + 1 audience
  • Executive Summary + Decision Posture
  • 3 Evidence Cards (needs, friction, competitors)
  • Support Band with sub-scores
  • Risk Matrix with severity ratings
  • Hypothesis validation
  • 30-min walkthrough call

Deep Recon

$790per report

"Option A or Option B?" Side-by-side comparison to pick the stronger path.

  • Everything in Recon Report, plus:
  • 2 comparison angles
  • White Space & Friction analysis
  • Extended Evidence Cards (4–5)
  • 45-min walkthrough call
  • 1 follow-up clarification

Launch pricing — available for a limited time

Not sure which to pick? Request a free sample first to see the quality.

Common questions

Everything you need to know before getting started.

Most Recon Reports are delivered within 3–5 business days. Deep Recon with two comparison angles may take up to 7 business days.

We pull real data from five platforms: YouTube comments, TikTok videos and comments, Instagram posts, Google Trends, and Google Places. Every insight in your report traces back to a verifiable source.

No. The data collection is automated, but the analysis is structured and evidence-based — not generic AI text. Every quote, trend, and competitor mention comes from real platform data. The final report includes source attribution so you can verify anything yourself.

A PDF Recon Report containing: an Executive Summary with Decision Posture, a Support Band (Weak → Strong) with sub-scores, Evidence Cards with real quotes and source links, a Competitive & Adjacent Layer, a Risk Matrix, and Hypothesis Validation. Recon Report and Deep Recon tiers also include a walkthrough call.

Yes. Click "Get Your Free Sample" anywhere on this page to request a complete sample based on a real case study (pet-friendly café dining in Singapore).

Tevo Recon works for any market where YouTube, TikTok, Instagram, and Google have coverage. We've scanned concepts across the UK, Europe, Middle East, and Southeast Asia.

If the report doesn't meet the scope described in your tier, we'll revise it at no cost. We don't offer refunds after delivery since the research is completed specifically for your concept and market.

Absolutely. Many operators run recons for multiple cities or concepts. Contact us for multi-pack pricing if you need three or more.

Honest about what we are

What you get

  • A data-backed Recon Report on your direction
  • Real quotes and signals from 5 platforms with source links
  • A Support Band, Risk Matrix, and Decision Posture
  • A report you can share with co-founders and investors

What this is not

  • Full due diligence or legal review
  • Financial forecasting or revenue projections
  • A guarantee that your launch will succeed
  • A replacement for your own judgment

Think of it as a first-pass external read — the kind of check you wish you had done before your last expansion.

Built by operators, for operators.

We started Tevo because we kept making expansion decisions on gut feeling — and paying the price. So we built the tool we wished existed.

Evidence over opinion

Every claim in a Recon Report is backed by real signals from real people — never assumptions, never guesswork.

Built for global operators

Whether you're launching in London, Singapore, or Dubai — our data layer covers the platforms your customers actually use.

Small team, fast iteration

We ship weekly, listen to every client, and improve the product based on what operators actually need.

A wrong expansion costs
$50K–200K.

Checking first costs $490.

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